Why Kolkata Startups Need a Programmatic Advertising Agency for Better Growth

If you want to grow your startup, you should use programmatic advertising. It works very quickly and helps you connect with buyers quickly.  It also allows you to connect with customers who are directly interested in your products.  

At ElevateDigi, we are recognised as a reputable programmatic advertising agency in Kolkata. We use expert advertising strategies to help our clients grow their businesses faster. 

In this blog, we discuss why you should use programmatic advertising to promote your startup. 

What is Programmatic Advertising? 

When you use programmatic advertising, you either buy or sell digital ad space. This buying and selling takes place on an automated platform. 

You will find publishers selling digital spaces where you can advertise your business.  You have to bid to promote your business. You need to do this so that your ad shows up nicely in this ad space. Automated algorithms place your advertisement in the digital space, helping it get lots of views. 

These algorithms make sure that the ads you create have a good impact. Google Ads is a popular advertising tool that uses programmatic advertising. 

What are the Benefits of Programmatic Advertising 

There are several benefits of using programmatic advertising services that are mentioned below - 

1. Cost-Effective

You can control how much you spend on advertising services when you use programmatic ads. Google lets you set a daily budget for these ads.  This budget does not remain the same and changes from day to day. 

The budget goes up on days when you are more likely to get customers for the services you offer.  For example, if you run a food business and advertise on weekends, your ad budget can be higher. This is because most people tend to eat outside on weekends. 

2. Wide Reach 

You can attract several customers to your business with programmatic advertising. Since the digital space is vast, you will come across many customer groups for the products or services you offer. 

3. Transparent

You get to see exactly how your ads look in the digital spaces where they are placed. You can also check performance criteria to see how well your ads are performing. 

By monitoring your ads' performance, you can decide whether to keep them as is or change them. 

4. Works Quickly 

When you use programmatic ads, you get access to real-time information. This helps you identify what you need to change in your ads and how to improve them. 

For example, you can change the ad's style or placement to make it more appealing to a broader audience online. You don’t need more than a few seconds to place a programmatic ad. You can also revise it in a few seconds to reach more people. 

5. Targets Customers Correctly 

You will know which customer types to target specifically for your business when using programmatic ads. You can use these ads to target customers based on how old or young they are. You can also target them by location. 

By finding customers who are directly interested in your services or products, you can grow your business more consistently. 

Top Reasons to Use Programmatic Advertising to Boost Startup Growth in Kolkata 

The following are some of the best reasons why you should opt for the assistance of a programmatic advertising agency in Kolkata if you want to grow your startup - 

1. Helps You Connect with the Right Customers 

You can promote your startup very effectively with programmatic ads. Such ads help you to reach people who are actually interested in what your business offers. When you use conventional advertising methods, your ads reach many people, but not all of them may be interested in your products. 

Programmatic advertising means creating ads on a small budget and publishing them. It helps people searching for products related to what you offer actually see them. 

You can reach out to customers based on where your business is located. You can also target them based on how much they enjoy buying and using the products you offer. 

A programmatic advertising agency in Kolkata helps you get customers quickly and gives your business the growth momentum that it needs. 

2. Keeps Your Spending Flexible 

You can save money on advertising activities when you use programmatic ads. As a startup business owner, your advertising budget may not be as exorbitant as that of other businesses. 

With programmatic ads, you can keep your spending flexible. You can set the budget you want to use to launch ads and stick to it. You never have to worry about spending more on advertising than what you had planned when you opt for this type of advertising. 

3. Helps You Know Your Customers Better 

You get to see precisely the types of audiences that your ads are targeting with the help of a programmatic advertising agency Kolkata. Not only do you get to see where your ads are published, but you also see what kind of people are viewing them. This gives you a better understanding of the kinds of people interested in your business and its products. 

Knowing who is viewing your ads and who is buying your products after viewing them can help you determine what else you need to do to target customers for your business. 

5. Enables You To Track Ad Performance 

As a startup business owner, it is not enough to advertise your business to get the growth you need. You must also know if the ads you publish are working well or not. It is only when your ads perform well that you can get the growth you want for your business. 

With the help of a company that offers programmatic digital marketing services Kolkata, you can track whether your ads are performing well. Such a company will check to see how many people view your ads, who they are, and whether they buy from you after viewing them. 

If these are not performing well, you can always change or improve them to make them perform better. 

Conclusion 

To conclude, working with a programmatic advertising agency in Kolkata is one of the fastest and most effective ways to grow a startup. It helps you connect with customers who are genuinely interested in what you offer. It also helps you to control how much you spend on advertising. 

We at ElevateDigi are often considered the best programmatic advertising agency in Kolkata. We use the right approaches to create ads that help our clients attract more customers. 

Frequently Asked Questions 

When should I use programmatic advertising? 

You should use this form of advertising if you want to get more customers for your business. It helps you target customers based on what they like and where they are. You get customers who are genuinely eager to buy from you. 

Why should I use programmatic advertising? 

You should use programmatic ads if you want to promote your business without spending too much. You should also use it if you wish to get customers quickly. 

These ads help you target the right customers. It also keeps your ad spending restricted to a budget. 

Does programmatic advertising cost more than traditional advertising? 

No. When you use programmatic ads, you spend much less than what you would on traditional advertising, like advertising through a newspaper. Google changes the budget daily. 

You can choose to advertise on a day when the budget set by Google for these ads is comfortable for you. You can also choose to advertise on days when you are more likely to get customers to see your ad. The budget is usually higher on such occasions. 

Is programmatic advertising better than traditional advertising? 

Both programmatic advertising and traditional advertising have their value. Programmatic ads are an inexpensive way to promote a business. 

You can check ad performance and adjust these ads when needed, unlike with traditional ads. 

What are the problems of programmatic advertising?

You need to choose reputable partners like Google when you use programmatic ads to grow your business. If the partner or platform you select is not reliable, you can experience fraud. 

You need to make sure your ads are published in a way that does not compromise people’s privacy. Otherwise, this can be an issue for you as well.