Local SEO Reinvented: How AI Tools Compete with Traditional Tactics

Local search engine optimization or Local SEO are the activities carried out to make your business website appear in local search results. With the help of local SEO, you can connect with customers in your immediate area and allow them to find your business. 

At ElevateDigi, we are considered a top-ranking AI based SEO company in Kolkata. We use the right approaches to help businesses increase their visibility in search results and expand their online presence. 

In this post, we discuss what AI SEO and traditional SEO are. We discuss the advantages and disadvantages they offer for local businesses. We also discuss what you must consider when choosing between the two to grow your local business. 

What is AI Seo? 

SEO activities performed using machine learning and artificial intelligence models are known as AI SEO. You get your business website to show up right at the top of search engine results by using AI SEO. 

Your website shows up in AI overviews and on the first page of search results when you use AI SEO. AI overviews are short descriptions or answers to specific topics published at the top of search results. 

Advantages of Using AI SEO for Local Businesses 

You can experience the following benefits if you use an AI based SEO company to boost visibility for your local business - 

1. Helps You with Keyword Research 

If you use AI SEO to grow your local business, you can help your website rank well in local search results. This is because an AI SEO company uses the correct keywords to create content that your customers will find interesting. 

2. Creates Content that is Easy to Detect for Search Engines 

You can create content for your local business website in a way that AI models can easily understand using AI SEO. For example, AI SEO experts help you to develop website content that is conversational and easy to understand. 

AI models easily understand conversational language. So if your website has content written in easy language, it can be detected and ranked in local searches by AI search engines. 

3. Improves your GMB Profile and Makes You More Visible Online 

You can also attract customers easily using an improved Google My Business profile when you use AI SEO services. With the help of AI SEO experts, you can update your GMB profile using the correct details. 

You can, for example, add a correct address and a map to your profile to help customers find your business more easily. 

Disadvantages of Using AI SEO for Local Businesses 

AI SEO also has certain disadvantages for local businesses. A few of these are mentioned below - 

1. Content Created May Not Always Be User-Friendly 

You may not always get good results when you use AI SEO to help your local business website become more visible online.  AI tools may not always accurately understand what your customers expect from your business. 

For this reason, you may not always be able to create content that users of your website or customers of your business will like. 

2. Too Much Emphasis on Algorithms 

Since AI tools tend to focus heavily on algorithms, they may not always consider what your customers need or expect from you. While you may create content that algorithms can detect using AI, you may not always offer anything valuable to your website users. 

What is Traditional SEO? 

Traditional SEO is the set of regular SEO activities you can carry out to make your company website appear more easily in search results. It means doing sound keyword research and creating the right content for your website so that people online like it and can relate to it. 

Good content plays a vital role in helping your website rank in search engine results. 

Advantages of Using Traditional SEO for Local Business?

You can experience the following advantages if you use traditional SEO to grow your local business - 

1. Helps You Become More Visible Online 

Using traditional SEO, you increase awareness about your business and the services or products you offer. Your website appears higher in local search results with the help of SEO. 

2. Improves User Experience 

Using traditional SEO also improves the user experience on your company website. SEO experts check and solve issues that your website may face that could affect its performance.  

This could help you to increase your website traffic and get more customers. 

3. Makes Your Website Seem Authentic and Reliable 

ith the help of traditional SEO, you can also make people trust your business more. If search engines rank your website well and it has good content, people trust your website and your products. 

Disadvantages of Using Traditional SEO for Local Business? 

A few of the problems you could experience when you use traditional SEO for your local business are as follows - 

1. Takes Time to Show Results 

When you use traditional SEO, the results take a lot of time to show. It could take weeks and even months for your website to rank on search engine pages when you use regular SEO to become more visible online. 

2. Technical Factors can Affect Results 

If issues like website performance are not addressed, it can make it difficult for you to rank well in search engines. SEO experts first have to check whether your website works well on mobile devices.

They will also check whether there are strong backlinks to your website. Only then can you rank well in search engines. 

The Verdict: Traditional SEO Vs AI SEO - Which Should You Choose for Your Local Business? 

Whether you use an AI SEO company in Kolkata to make your website more visible online or regular SEO services will depend on how long you are willing to wait to become visible. 

Traditional SEO takes longer to show results than AI SEO. AI SEO works quickly and helps your site not only to rank in search results but also to be displayed in AI overviews. Since search engines use AI to understand user behavior and display results, using an AI based SEO company to increase your online visibility may be a better idea.

By showing up in both search results and AI overviews, you help your business gain a lot of recognition. In doing so, you attract more customers. 

Conclusion 

To conclude, both AI-based SEO and traditional SEO can help your business website to be recognised online. An AI based SEO company can make you visible faster and give you better reach because it doesn't just show your website at the top of search engine results, but also in an AI overview. 

At ElevateDigi, we are recognised as an AI based SEO company in Kolkata of repute. We use the best techniques and knowledge to help companies become more visible online and expand their reach. 

Frequently Asked Questions 

Why should I use AI SEO for my business? 

You need AI SEO for your business because search engines today use AI to detect websites and rank them in their search results. If you use AI SEO, you help your business website to show up right at the top of search engine results. You also get it to feature in AI overviews or short descriptions that are provided in response to search keywords. These are placed at the top of the page, before the search results. 

How long does it take for traditional SEO to show results? 

Traditional SEO takes a long time to make your website visible online. It can take weeks and even months for the results to show. 

What are the different types of SEO activities that companies carry out?

On-page SEO and off-page SEO are well-known examples of SEO activities. SEO companies create high-quality content for your website and monitor its performance to ensure it ranks well in search results. 

What is needed for success in AI SEO? 

The content on your website needs to be conversational in tone and easy to read for your website to be liked and recognised in AI search results. Your website also needs to perform well for mobile users, not just for those using it on their computers. 

What is local SEO? 

Local SEO refers to the SEO work that is done to help your website show up well in local search results. It allows customers in your locality to find you easily.

If your business serves customers in a specific area or region, this is the right SEO service for you.