Decode Search Intent with Strategies Used by a Top SEO Agency

If you want your website to rank in search engine results, you need to know what your customers are looking for when they search for information online. You must research keywords to find out what exactly your customers are looking for. 

ElevateDigi is a renowned SEO agency that uses the best tools, techniques, and strategies to carry out keyword research. We use the right methods to help our clients rank at the top of search engine results. 

In this blog, we discuss how the top SEO agency in Kolkata helps you understand what your customers want to know when they search online so that you can target them better. 

Top Methods that SEO Agencies Use for Understanding Search Intent 

The best way to understand search intent  or user intent, as it is often known as, is to do keyword research. The best SEO firms in Kolkata do keyword research and use other strategies to help you understand what your customers are looking for when they search online for information. 

Some of the ways SEO agencies in Kolkata understand search intent have been discussed below - 

1. Brainstorm Keyword Ideas using Online Tools 

The first step that SEO firms take to understand search intent is to brainstorm for keywords. They search for keywords that are relevant to the services or products that your business offers. They do this using tools that are available online, like Semrush and Ahrefs. 

Google Keyword Planner is another example of a tool that SEO experts use to search for keywords related to your business. AI platforms like ChatGPT may be used as well to do this. 

2. Analyze Keyword Modifiers 

An SEO agency will also examine keyword modifiers in order to understand the search intent of users online. Informational keyword modifiers are used to understand who is looking for information and what they are looking for. 

Navigational keyword modifiers are used to find out the names of services, brands, and products that people are searching for the most online. Transactional keyword modifiers are used to understand what people are buying or are subscribing to online. 

Commercial keyword modifiers are analyzed to know how customers are reviewing various products and services, how they are comparing products, what alternatives they consider if they don't get exactly what they are looking for, etc. 

3. Examine SERPS 

An SEO service provider usually selects a certain keyword and performs a search on Google using it. This is done to see what search results are being shown by Google when that keyword is used. 

SEO experts get to know from the Google algorithm what the best matches are for the keyword that they used to search on Google. 

4. Use Automated SEO Solutions 

Today, an SEO Agency in Kolkata may also use keyword research tools  to know user intent. For example, they may use a tool created by SE Ranking. Doing so helps them to understand what people are searching for and why they are doing so. 

Once a keyword is entered into this tool, it is quickly analyzed. Many intent-specific keywords are then created by this tool. 

SEO experts may use filters to see how certain keywords are related to the intentions of customers. For example, they may check to see what keywords are used when customers search for information about a product online. 

Conclusion 

Thus, you can easily understand your customer's search intentions with the help of a top SEO agency in Kolkata. They help you know what your customers are looking for online and how you can attract them. 

At ElevateDigi, we use proven SEO strategies to help businesses become more visible online. If you want to know your customers better and what they are searching for online, we can help you evaluate search intent. 

You can connect with us at our office on the 18th Floor, Chatterjee International Centre, Unit - A9 33A, Jawaharlal Nehru Road, Kolkata, West Bengal, 700071.  You may also get your queries answered or know more by calling us at 91 9147408507.